Instructional Design
Here are some specific client work samples,* examples of my development work, and a smattering of different types of communications I have developed for clients.
Instructional design and content development samples
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*Note: All identifying information has been removed for proprietary reasons.
Conceptual & process eLearning script: retail
Conceptual explainer eLRN script: life sciences
Job aid/QRG: system process sample
eBook content blueprint: new tech process
Multimedia course development samples
Here are a few examples of interactive courses I wrote and developed in Articulate Rise and Storyline 360. Click a sample image to open the course.
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Watch this space: I am uploading new content weekly.
Communications
Other tools & channels
There are so many ways to tell your story, and a lot of considerations. Like choosing the right tone and message for your audience and using the best channels and media mix. And don't forget about SEO best practices. Here's what I have done for some of the world's top businesses, and what I can do for you!
Social Media
If your business is not optimizing its social media presence, you're playing serious catchup. I can help you write and manage social media posts, from TikTok videos to Instagram posts.
Web Content
Web content can be sophisticated, cheeky, and everything in between. You know what attracts your audience. Or maybe you want to mix it up. Either way, I've got you covered.
Video Scripts
Videos rule today's media mix. From 30-second teaser videos to 15-minute eLearnings, I will write the script with all the creative direction to tell your story to the right audience.
Press Releases
Did you know that about 30% of journalists receive more than 100 pitches a week? And only 3% respond to the press releases*. Let me help you craft the right pitch every time.
Presentations & Speeches
Nothing strikes fear into people like public speaking. But a killer speech helps and it creates buzz. I can write an indelible, engaging speech or multimedia presentation to wow any audience.
Bylined Articles
Tasked with writing an article for an industry publication or the weekly newsletter? Delegate that to me and you'll shine without spending the time you don't have to write it.
Newsletters
Ah, the newsletter; that staple of media, marketing, fundraising, and, well, everything. I can write and edit engaging copy on a tight deadline.
Communication Strategies
Go live is coming up and you need a multiplatform, multiphase communication plan, with some change management finesse. I can score that hat trick for you.
Collateral Material
Call it a job aid, brochure, leave-behind, media kit, or reference guide. Just make sure to call me to develop the content.
eBooks
eBooks make great training and reference guides. Think Inkling or Articulate Rise, with content grouped by chapters, pages, and sections, with imagery and interactivity to enhance the experience. I can develop your eBooks and maintain your library.
Instructional Design
Your team needs training but what's the best approach? The most effective instructional designs use a mix of modalities, from instructor-led sessions to asynchronous eLearnings. I can assess your needs and develop curricula using ADDIE methodology for proven results.
Training Content
Avoid the pitfalls that make corporate training a painful obligation. I have a proven track record of creating innovative content with a strong narrative and the right amount of intentional interactivity, for all platforms. Because engaged learners become skillful practitioners.
Annual Reports
Developing an annual report is a big undertaking with a lot of scrutiny. I can help create the content, compile the necessary components, and edit and proof the report so you and your organization look good.
White Papers
It takes a special tenacity and a good technical writer to create a white paper that's easily digested by the masses. One of my specialties is taking esoteric and complex topics (usual white paper fare) and distilling them into relatable and interesting reports.
Correspondence
Keeping your donors and stakeholders in the loop while chasing the must-have keynote speaker who will put your annual event on the map takes a lot of time. Let me help with these important correspondences so you can focus on what matters most.
*Facts from Early Stage Marketing.
Please note: Due to proprietary rules, I am unable to display actual samples of my communications work for all categories.
Clients & publications
Working with the best
